
Seventh in a series
A Meaningful Workplace is built from the company’s master plan – a strategic platform used exclusively by senior management – that defines the three core elements of ambition (purpose), feelings (values), and behavior (building a culture).
This master plan drives all subsequent activities, which include:
- Macro Plans – how the business itself will be evolved;
- Group Plans – how groups of employees will be engaged;
- Solo Plans – how individual employees will be personally engaged.
Building something great and enduring
Macro Planning puts the business’s structure, policies, and procedures through the filter of the master plan to identify opportunities to better align the work experience to the agreed ambition, feelings, and behavior.
Group Planning develops tailored interactions between the company and groups of its employees (e.g. by location, discipline, seniority, etc.) that engage employees in the principles and practices of the master plan (note: not the master plan itself).
Solo Planning creates the means by which individuals come to personally identify with and internalize the principles and practices of the master plan (note: not the master plan itself).
When senior management has a Master Plan, they not only achieve their traditional objectives, but also something of great and enduring value: a new, higher-order and meaningful alliance with their employees.
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Did you miss the first five parts of this series? You might want to read:
- Being Meaningful: It’s the Key to Better Engaging Your Employees,
- Getting Employees to Respond Positively,
- Why Workplaces Aren’t Meaningful Now,
- The Meaningful Workplace: It Takes New Ways of Thinking, and Acting,
- Using Values to Build Engagement and a Meaningful Workplace; and,
- Building Success Is All About Building a Meaningful Workplace Culture.
This series is excerpted from a white paper titled The Meaningful Workplace that was first published at Emotive Brand.




















“I don't trust her neither. Just like all those Democrats. They all lie. As much as my rugs. They haven't . . . ”
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“Powerful. Thought provoking article”
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“Carol Great article. I really enjoyed your article and how the word engagement has become so overused. . . . ”
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