I just received an email with the subject line “We Want You Back” from a new health club that came into my area about six months ago.
I did take advantage of their pre-opening special, but after the trial period, I decided to drop the membership and stay with my old club.
As you can imagine, they did not make it very easy for me to do this. Now, I keep getting emails from them saying they want me back.
Related Conference Sessions
- How the Best Recruiting Teams Recruit for a High Performance Workforce
- Title Coming Soon!
- Large-Scale Employee Retention Improvement: A Path to Higher Performance and Lower Costs
Something is wrong with their formula. If they really do want me back, they should have made me feel good when I left!
This was originally published on Mel Kleiman’s Humetrics blog.