In a recent article on TLNT.com, I offered an alternative to the current standard for HR: Culture Development.
While most of the comments on the article were very positive, one reader argued that he’d like to see less “culture” and more pragmatism.
“Culture may seem warm and fuzzy,” the reader wrote. “Emergency service workers, shift workers, construction workers and those who don’t inhabit an office cubicle are generally uninterested in ‘cultural evangelism.’”
This comment indicates a clear misunderstanding of the strategic value culture provides for purpose-driven organizations. When the foundation of how you do what you do is tied to a set of values, culture isn’t just warm fuzzies — it is a crucial element in the success or failure of the company. Read more…