Until recently, the role of corporate functions such as HR, marketing, and IT, was relatively straightforward.
These organizations carried out essential governance roles and specialized tasks that allowed the company to function on a daily basis. HR managed recruitment, benefits transactions, and the evaluation and promotion process. IT ran and supported computer systems. Finance managed accounts, debts, and taxes.
All worked to accommodate requests from various business units and to put out the inevitable fires that erupted during times of conflict or urgency.
While critical, these roles essentially existed to fulfill day-to-day needs. When functional leaders were asked to improve, that meant doing these same tasks – just more efficiently. Read more…