Regular employees and “people like me” are once again among our top three most trusted, credible sources, according to the 2012 Edelman Trust Barometer.
They’re back in the limelight after fading away last year, somehow losing ground to CEOs. But this year, things look much as they did in 2004, when regular folk vaulted to the top of the heap of credible spokespeople.
In health communication, the Regular Joe or Jane has continuously held a starring role. While we defer to medical professionals for information about health treatment, Susannah Fox of the Pew Internet & American Life Project has written that we look to people in our shoes — people like me — for emotional support and empathy, encouragement and care. This is particularly true for those who are living with a chronic condition, are acting as caregiver, or have experienced a medical crisis. It’s also true for those who have gained weight, had a pregnancy, or quit smoking. Read more…
“But what if the incivility is coming directly from the head of the organization/”
— Ihmurria on Why You Need to Install Civility as a Workplace Business Process, 17 hours ago
“Great message, David. Albert Einstein apparently agreed with you as he said, "If people are good only because they fear . . . ”
— Snow White on Motivating Workers: You Can Learn a Lot From 18th Century Sailors, 1 day ago
“The Superbowl is just a few days away, and I just picked out the boxes in my annual office pool. . . . ”
— Cord Himelstein on Super Bowl Hangover? Yes, Employees May Be Less Productive on Monday, 1 day ago
“It's not just after the SuperBowl. I've been saying this for years: People are less communicative on Mondays. They can . . . ”
— Maureen Sharib on Super Bowl Hangover? Yes, Employees May Be Less Productive on Monday, 1 day ago
“Why do we keep thinking generational differences. Tell me what person would not like to be managed the way Eric . . . ”
— Mel Kleiman on Managing Millennials: 3 Keys to Engagement – and 3 Common Mistakes, 1 day ago