
Regular employees and “people like me” are once again among our top three most trusted, credible sources, according to the 2012 Edelman Trust Barometer.
They’re back in the limelight after fading away last year, somehow losing ground to CEOs. But this year, things look much as they did in 2004, when regular folk vaulted to the top of the heap of credible spokespeople.
In health communication, the Regular Joe or Jane has continuously held a starring role. While we defer to medical professionals for information about health treatment, Susannah Fox of the Pew Internet & American Life Project has written that we look to people in our shoes — people like me — for emotional support and empathy, encouragement and care. This is particularly true for those who are living with a chronic condition, are acting as caregiver, or have experienced a medical crisis. It’s also true for those who have gained weight, had a pregnancy, or quit smoking. Read more…





























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