I’ve always found it difficult to pinpoint my core values because I believe that as humans, we are always changing and adapting to our environment.

Then, I happened to catch Jerry Maguire while flipping through television, right at the pivotal scene in which Jerry admits that he’s not happy with the state of his life or his job:

Two nights later in Miami at our corporate conference, a breakthrough. Breakdown? Breakthrough. It was the oddest, most unexpected thing. I began writing what they call a Mission Statement for my company. You know — a Mission Statement — a suggestion for the future. What started out as one page became 25. Suddenly I was my father’s son. I was remembering the simple pleasures of this job, how I ended up here out of law school, the way a stadium sounds when one of my players performs well on the field… And suddenly it was all pretty clear. The answer was fewer clients. Caring for them, caring for ourselves, and the games too. Starting our lives, really. Hey, I’ll be the first to admit it. What I was writing was somewhat ‘touchy feely.’ I didn’t care.” Read more…