
R. “Ray” Wang, Principal Analyst and CEO at Constellation Research Group, shares this warning in the HBR blog about attempts to communicate with and engage today’s customers.
Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.”
Switch out the word “customer” for “employee,” and I think the same warning and observation could apply to our efforts to communicate with our workforces about rewards and our efforts to solicit their involvement in and buy-in to our reward plans. Read more…


























“Please Join: http://groups.yahoo.com/group/EmpoweringPeoplePower http://www.linkedin.com/groups/Whizible-Advance-Service-Management-Beyond-4082706”
— Sajal Ghosh on Hitting a Home Run in Talent Management: The Key is HR Analytics, 58 minutes ago
“Great advice on how to do networking correctly. thank you.”
— Exec Career Svcs on Authentic Networking: How You Can Build Your Extra “Team”, 2 days ago
“I like this. I see discussions on LinkedIn from time to time saying that Texas ranks #1 in creating jobs. What . . . ”
— Jacque Vilet on Weekly Wrap: Does it Every Pay For Someone to Fib on a Resume?, 2 days ago
“agreed”
— Carol Schultz on When You Reward, Make It About the Employee – Not the Employer, 2 days ago
“agreed”
— Carol Schultz on When You Reward, Make It About the Employee – Not the Employer, 2 days ago