
By David Creelman
Do you remember the person who served you last time you went to McDonald’s? Probably not, and that’s not due to a failing memory.
McDonald’s has worked hard to reduce variation in its servers. It is rare to get one who is noticeably bad or surprisingly good.
You do not see staff who are dressed badly or dressed well or wearing the jersey of their favorite hockey player. It is a standard experience and this is something customers like. The tactic of reducing variation has worked well for McDonald’s.
However, there is an alternative. Read more…


























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