Best of TLNT 2017: 5 Talent Management Trends That Are Changing HR

Editor’s Note: It’s an annual tradition for TLNT to count down the most popular posts of the previous 12 months. We’re reposting each of the top 30 articles through January 2nd. This is No. 9 of 2017. You can find the complete list here.


The new year brings new goals, new challenges and new trends in the still-evolving field of talent management. We describe below 5 talent management trends for 2017 based on insights from HR leaders globally, our NTMN research, experiences at our clients and discussions at the Talent Management Institute. In no particular order, we believe that the key macro trends in talent management are:

#1. Performance management obsession continues

If HR leaders and consultants put as much energy into fixing performance management as they do writing and complaining about it, we’d be far further along this journey. The past few years have seen a near obsession with this topic, marked by “pro” and “con” articles in Harvard Business Review and plentiful opinions on the topic presented as fact. The low point has been the endless debate over a minor element of managing performance — ratings. The debate (they’re fine vs. they’re horrible) will end as the evidence mounts from objective sources like CEB and the Center for Effective Organizations that companies get better outcomes with ratings.

The larger sense of urgency around performance management redesign/improvement will continue, driven by HR and leaders’ noise about the process. That noise seems to be driven by both lack of agreement about the purpose of PM (Improve performance? Evaluate? Develop?), well-intentioned attempts to make it easier and Quixotic attempts to make people enjoy goal-setting, coaching and reviewing.

While the energy around PM may drive simplification of the process, we’re not optimistic that it will help most companies realize PM’s true potential. The power of PM comes from brilliant goal setting, not flawless reviews, so until companies put effort and accountability into that area the quest for truly effective PM will not be realized. We’re seeing some effort but little accountability.

#2. Potential is the new performance

The performance obsession will be overshadowed by a focus on predicting potential as senior teams increasingly differentiate their talent investments and demand more accurate insights to guide them. The challenge for HR professionals and consultants is that only two things are scientifically proven to predict potential in every situation – intelligence and select elements of personality. So, when consulting firms suggest they’ve found the secret ingredient to predicting upward potential, they’re either relabeling those two constructs or stretching the truth.

The two most popular potential models highlight the challenge of accurately assessing potential. Korn Ferry and CEB each offer a potential model and diagnostic tools that they claim is “the” accurate model. There are meaningful differences between the two, so either one of them is right and one is wrong, or both are not right.

Two encouraging sub-trends should help here. Data analytics is still glorified turnover analysis in most companies but capabilities are rapidly evolving. Within 5 years we should have better firm-level predictors of potential. Similarly, we’re seeing (a little) more work on understanding how the other half of the potential equation – the company situation – factors into accurately predicting an individual’s potential.

#3. The talent-focused CHRO

The capability to improve talent depth and quality is among the top 3 factors CEOs are requesting in new CHROs (and the reasons select CHROs are being replaced). The trend to reorganize HR to have leaner COEs, high level HRBPs and service center-based transactional work means that – except for executive compensation and the occasional lawsuit – CHROs will spend disproportionate amounts of time involved in talent management.

Article Continues Below

In transformed organizations, the line will increasingly blur between the traditional CHRO role and the VP talent management role. As long as responsibilities are sorted out between the two roles we believe this is a positive trend which ensures even greater focus on this key area.

#4. Transparency gets traction

Companies will be dragged kicking and screaming into greater transparency in 2017, partially by younger generations demanding it, and increasingly because transparent companies show no ill effects from their openness. In addition, our proprietary data from the executive teams at 50 companies shows that executives (not necessarily HR) support a talent philosophy of near total transparency in communicating performance and potential. That same data shows that today most companies are moderately transparent at best.

When Bridgewater Associates videos every meeting and makes them available to any employee and Buffer publishes their budget and everyone’s salaries, employees will be highly skeptical of companies that say they’re not ready to be transparent. If you don’t believe in transparency, we’d ask what is the ideal length of time to lie to your employees about their performance and potential?

#5. Talent teams turnover

The first wave of talent management hiring happened between 2005 – 2015 as companies staffed this new slice of HR as best they could from a collection of HR generalists, OD/OE types, learning folks and leadership development leaders. Over that period, we saw talent management evolve into a more strategic, data-driven and process-oriented field – an evolution that clarified the capabilities that differentiate great talent management leaders.

We’re now seeing that initial array of talent being sorted out, with talent-oriented generalists and business-loving OE types getting the VP Talent roles and learning, OD and leadership development people sub-specialized underneath them. The key variable in our data that we believe explains this trend is that learning folks self-disclose as being least interested in their company’s success and most interested in helping individuals succeed.

With the profession now 10+ years old, there are deeply experienced talent professionals available and companies are replacing “humanistic” talent leaders with more “capitalistic” ones.

Marc Effron helps companies build better talent, faster. 

Marc helps the world's largest and most successful companies improve the quality and depth of their talent.  His consulting work focuses on creating effective talent strategies and detailed talent management process designs, all using the One Page Talent Management approach – Simplicity, Accountability and Transparency.  

With deep consulting and corporate talent management experience, Marc provides a highly practical, broadly informed perspective to his clients. Prior to forming The Talent Strategy Group, Marc served as Vice President, Global Talent Management for Avon Products, and started and led the Global Leadership Consulting Practice at consultancy Hewitt Associates.  He was also Senior Vice President, Leadership Development for Bank of America and served as a political consultant and a staff assistant to a United States Congressman.

Marc co-authored the Harvard Business Press best-selling book One Page Talent Management: Eliminating Complexity, Adding Value.  He also co-authored Leading the Way, co-edited Human Resources in the 21st Century and has written chapters in eight management and leadership books. He is a regular columnist for human resources publications worldwide.

Marc is the founder and publisher of Talent Quarterly magazine, which raises the quality of dialogue about talent issues with serious, provocative and practical guidance from the world’s top management thought leaders.

Marc is a sought after speaker on talent management and leadership topics by both corporations and conferences.  He is widely quoted on talent issues in the business media and has been recognized as one of the Top 100 Influencers in HR.  He earned a M.B.A. from the Yale University School of Management and a B.A. in Political Science from the University of Washington.

Marc founded and leads the New Talent Management Network, a non-profit HR networking and research organization that is now the world's largest talent management organization with more than 3,000 members.

Contact Marc at 
For more information, visit