Are You Bike-Shedding Your Feedback?

Bike-shedding refers to the act of spending lots of time on unimportant details while leaving crucial matters unattended.

The term traces back to 1955 article in The Economist by C. Northcote Parkinson, a British naval historian and author. “Parkinson’s Law of Triviality” states that people tend to focus on things that are trivial but easy rather than those that are important and hard.

To make his point, Parkinson described a fictitious committee overseeing plans for a nuclear power plant. The members spent the majority of their time discussing relatively minor but easy-to-grasp issues, such as what materials to use for the staff bike shed, while neglecting the proposed design of the plant itself – a far more important but detail-heavy undertaking.

Too often, people end up “bike-shedding” their feedback. They focus on easy but trivial issues related to performance while ignoring the bigger and more nuanced conditions surrounding development. It’s easy to tell people who they are. It’s much harder to show them who they are becoming. That requires a coaching approach to giving feedback – one that turns feedback givers into mirror holders.

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If we want people to act on our suggestions for improvement, the trick may not be what we say, but how much we share. While it’s tempting to try to fix all the wrongs we find in others, going after everything means getting comparatively little in return. It’s neither helpful nor productive to pile on feedback that becomes too overwhelming the moment it is delivered. Being particular about our feedback rescues people from information overload and helps them focus their decision-making energy on one choice at a time. The less we say, the more others will do.

When you give feedback, choose your frame carefully. You can’t fix everything, and not everything matters. As I shared in my book, The Feedback Fix, stick with feedback that helps people become incrementally better. Provide them with small but significant support. It’s easy to build bike sheds. But with the right feedback techniques, we can help people build – and become – so much more.

Joe Hirsch is the managing director of Semaca Partners and the bestselling author of The Feedback Fix: Dump the Past, Embrace the Future, and Lead the Way to Change.

He specializes in helping organizations break the silos that create friction in the workplace. Drawing from his award-winning experiences as an educational leader, Joe inspires diverse audiences to apply his strategies for success at work and in life. He has earned accolades from top-ranked business leaders to NFL consultants for his forward-thinking approach to improving the way teams communicate and form positive relationships.

A frequent presenter at national conventions and conferences, Joe is an honors graduate of Yeshiva University, where he holds a masters degree in education and is completing a doctorate concentrating on instructional leadership and innovation. His work has appeared in the Wall Street Journal, Educational Leadership, LeadX, and other leading publications.

Joe lives in Dallas with his wife and four sons, where they like doing anything outdoors. Connect with at him at or @joemhirsch