Are Your Social Media Policies Educating Workers About Social Media?

By Eric B. Meyer

Your social media policy may be good when it comes to addressing legal risks. But getting that message across to your employees…

Not so much, according to a recent survey from consulting and internal audit firm Protiviti.

The Protiviti survey shows that more businesses are addressing employee use of social media — 57 percent of respondents have social media policies. And, generally, those social media policies do a good job of addressing legal risks.

Addressing social media risks

For example, 90 percent of surveyed companies with social media policies have provisions in those policies what address disclosure of company information.

However …

Where social media policies are lacking, according to the survey, are the practical uses of social media. Just over half of policies discuss the organization’s purpose in using social media.

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And, just 38 percent of those policies address employee training. Tellingly, the most commonly cited obstacle to addressing social media risk within the organization is — you guessed it — employee training.

So, use this survey as a wake-up call. Make sure that your social media policies educate employees about social media. Then train your employees on those policies.

And, guess what? Because social media changes, remember to retrain your employees too.

This was originally published on Eric B. Meyer’s blog, The Employer Handbook.

You know that scientist in the action movie who has all the right answers if only the government would just pay attention? Eric B. Meyer, Esq. gets companies HR-compliant before the action sequence. Serving clients nationwide, Eric is a Partner at FisherBroyles, LLP, which is the largest full-service, cloud-based law firm in the world, with approximately 210 attorneys in 21 offices nationwide. Eric is also a volunteer EEOC mediator, a paid private mediator, and publisher of The Employer Handbook (www.TheEmployerHandbook.com), which is pretty much the best employment law blog ever. That, and he's been quoted in the British tabloids. #Bucketlist.

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