Dr. David “Doc” Vik is the founder and CEO of The Culture King, through which he promotes his vision: “to empower people and companies.” His culture techniques and strategies yield net results in many different business sectors by attracting and retaining high-quality, engaged employees and loyal customers, while allowing companies to grow at unprecedented rates. Prior to founding The Culture King, Dr. Vik held the role of Coach at Zappos.com, where he helped drive the culture. During Dr. Vik’s tenure, Zappos received worldwide attention for their culture Contact jim at abares@alturaconsultinggroup.com.

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