For more than 20 years, Root CEO Jim Haudan has been helping organizations unleash hidden potential by fully engaging their people to deliver on the strategies of the business. With his background as a coach, it’s not a stretch that the company Jim co-founded, Root Inc., focuses on tapping employees’ discretionary efforts – the kind that produces winning results. Jim believes that business results don’t come from creating a great strategy, but by meaningfully connecting it to all of the people in the company to bring it to life. The impact of Root's approach is captured in his national best-selling book, The Art of Engagement: Bridging the Gap Between People and Possibilities.

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