Editor’s note: The following article originally appeared on Content Marketing Institute website. It was written specifically to assist marketers in … Read more
Kelsey Meyer is the president of Influence & Co., a content marketing firm that specializes in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands. For more on matching metrics to goals and tracking your performance, download Influence & Co.'s customizable analytics template. Follow Kelsey on Twitter @Kelsey_M_Meyer.