Leslie Forde uses data to help Employers become Allies @ Work to caregivers. She has used research to inform growth and innovation strategy for over 20 years. She’s held brand management, product marketing and business development roles in consumer technology and products, market research, media and publishing companies.

Most recently, she held leadership positions at Houghton Mifflin Harcourt, Care.com and CSpace (an Omnicom market research agency.) She began her brand management career at Bausch & Lomb and Xerox.

Her writing about parenting, motherhood and equity has appeared in The Washington Post, SlateParents Magazine and her website, Mom’s Hierarchy of Needs, among other publications.

She’s been quoted in Fast CompanyUS News & World Report, HerMoneyFairy God BossLivingly, and several other outlets.

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