When people start working inside organizations, something happens to them. They forget they’re human. They start adhering to rules, processes, procedures, … Read more
Martin Lindstrom is the founder and chairman of Lindstrom Company, a brand and culture transformation group, operating across five continents and more than 30 countries. Time has named Lindstrom one of the “World’s 100 Most Influential People.” And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a speaker and author of seven New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published.” Small Data was praised as “revolutionary." And Time wrote this about Buyology: “a breakthrough in branding."