Neil Bedwell is a digital-native and strategic leader with 15+ years running work, teams and businesses in London, Amsterdam and San Francisco. Now in Atlanta, Neil is a founding partner at Local Industries, a change marketing consultancy focused on using consumer-grade marketing techniques to design and implement meaningful organizational change. The Local team works with a wide variety of clients including P&G, Delta Airlines, Capital One, Zurich Insurance, eBay and Coca-Cola.

Neil has been lucky enough to experience life on the agency side - as head of strategy and managing director at Isobar - and as a client - leading digital strategy and content for Coca-Cola's Global Content Excellence group. His work included leadership of the digital program for the 2014 FIFA World Cup in Brazil, developing new ways to create and publish content in real-time across multiple social channels and managing global digital agency relationships.

Neil is an advisor to multiple start-ups, a General Assembly Instructor, and a regular keynote speaker on employee engagement, brand-building, and marketing innovation in the social age, with appearances at The Adobe Summit, SXSW, IAB Mexico, The Economist Big Rethink, DisruptHR, Atlanta HR Summit, Lead Change 2018, HR Daily Advisor’s TalentCon 2019, Association of Change Management Professionals — Atlanta, and Change Management Review.

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