Patty Azzarello

Patty Azzarello is the founder and CEO of Azzarello Group. She's also an executive, best-selling author, speaker and CEO/business advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35, and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk). You can find her at patty@azzarellogroup.com .

Leading in Tough Times: It’s Good to Be Positive, Because it Always Matters

Patty AzzarelloSeptember 24, 2010July 23, 2015

As a leader how do you deal with with negative energy? This has come up a lot lately, so I wanted to talk more about this point I mentioned a while back as … Read more

How to Make Better Hires: Do You Go for Creative Thinking, or Job Skills?

Patty AzzarelloSeptember 20, 2010July 23, 2015

OK, so I am stealing a story I read about 15 years ago in an airline magazine (If anyone out there recognizes it and can help me attribute this, please let … Read more

10 Ways You Can Really Motivate Employees – Without Using Money

Patty AzzarelloSeptember 15, 2010July 23, 2015

Just because people work for you (and therefore are supposed to do what you tell them) doesn’t mean it’s not better to motivate them to actually want to do … Read more

The Hidden Secret of Great Succession Planning

Patty AzzarelloSeptember 7, 2010July 23, 2015

What is a good succession plan? I find it interesting is that most companies do one of two extremes when it comes to succession planning: Nothing at all; … Read more

A Labor Day Lesson: The Importance of Adding Value to Your Job

Patty AzzarelloSeptember 1, 2010July 23, 2015

I am always talking about “adding more value” or “working at a higher level of value.” How do you know if what you are working on is valuable? Are some … Read more

Why It’s Always Easier (and Better) to Motivate Without Money

Patty AzzarelloAugust 18, 2010July 23, 2015

Money is the easiest and least personal way to motivate people (if you have money). If you don’t, you need to get down to the real business of making … Read more

The Key to Engagement: Figuring Out Why We Work – and Why It Matters

Patty AzzarelloJuly 29, 2010July 23, 2015

Humans work for more reasons than money — and money is not even at the top of the list. What is at or near the top of the list for people is to feel like … Read more