Rich Berens is President and Chief Client Fanatic of Root Inc. For more than a decade, Rich has helped leaders at Fortune 1000 organizations to align on key strategic imperatives and engage their people in bringing their strategies to life. His clients span all industries and include Petco, Bank of America, Hilton Hotels, Procter & Gamble, Deutsche Bank, and Merillat/Masco, among many others. In addition to consulting with clients, Rich oversees the integration of all business lines for Root. In 2001, he launched Root’s Digital Interactive Solutions Group, which now accounts for 30% of the firm’s total revenue. In 2005, Rich partnered with Root’s CEO, Jim Haudan, to develop a Strategic Engagement Process based on their combined years of experience in the field. This process is featured in Root’s best-selling book, The Art of Engagement: Bridging the Gap Between People and Possibilities (McGraw-Hill, 2008).
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