It is critical to establish core values for your company, a list of your core beliefs and values — what you and your company stand for (not who you wish … Read more
Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert, and author of new book Make It, Don't Fake It. With only $500 and five years of work experience, she founded Horn Group, a public-relations firm that for a quarter century advised thousands of executives and their companies — from the hottest startups to the Fortune 500. She was one of few female CEOs in Silicon Valley in the early 1990s and has always aimed to exemplify authenticity and advise her clients on its merits. She’s written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com.