Advertising & Marketing

Is Your Unlimited PTO For Real?

I’m part of the 2 percent. I work for the tiny fraction of U.S. companies that offer unlimited paid time off (PTO). That’s right, I get to watch The Price Is Right live as much as I want! Or something like that. Are you…

It’s Time For HR to Start Marketing Itself

When most of us think of marketing, we think of promoting a business: brand creation, strategic positioning, social media, advertising, pricing, etc. Almost every business makes a strong investment in these practices; and few (if not none) could exist without…