Career site Monster is facing the defection of one of its largest, remaining North American newspaper publishers next month when Gatehouse Media switches its employment sites to ZipRecruiter. The announcement was made today that beginning Oct. 1, ZipRecruiter would power…
Advertising & Marketing
Is Your Unlimited PTO For Real?
I’m part of the 2 percent. I work for the tiny fraction of U.S. companies that offer unlimited paid time off (PTO). That’s right, I get to watch The Price Is Right live as much as I want! Or something like that. Are you…
Recognition Can Help You Win (and Keep Winning) the Talent War
The battle for talent is as fierce as it has been in nearly a decade, prompting business leaders to reexamine people strategies and practices in order to be competitive. It’s also underscoring the importance of employee recognition – and for…
What Will You Do When One of Your Employees Is Outed Online For Their Activism?
It should be no secret to anyone that political activity and tensions are currently high in the US. And by now, everyone in HR has heard about the Top Dog restaurant employee who resigned as a result of his participation…
Why Do Your Employees Work For You?
Just as the customer has expectations around a firm’s brand, so does an employee. While the Customer Value Proposition defines the value of a firm’s products or services to the consumer, the Employee Value Proposition (EVP) is the value —…
If You’re Not Using Social Media to Build Your Gen Z Brand, You’re Missing Out
The proliferation of internet capable devices, global internet access and social media has been creating a virtual space that is still relatively untapped by HR. According to a 2016 Pew Research study only 13% of Americans do not use the…
How to Sell the Need For Employer Branding
You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it’s difficult to know where to start. The overall goal is to prove the…
Social Media Can Make the Candidate Experience Great
How do you define “candidate experience?” HR influencers who have discussed the candidate experience share similar views. In a 2013 blog post for the Huffington Post, Rayanne Thorn described candidate experience as, “What a job seeker/applicant/candidate goes through during the hiring…
Generation Z Is Coming. Will You Be Ready?
Recently at the SHRM conference, I had the pleasure of meeting Heather Bussing’s son, Holden. As we all laughed and joked with this young man, we mentioned he was Gen Z, to which he replied: Has anyone even defined Gen…
It’s Time For HR to Start Marketing Itself
When most of us think of marketing, we think of promoting a business: brand creation, strategic positioning, social media, advertising, pricing, etc. Almost every business makes a strong investment in these practices; and few (if not none) could exist without…
Your Jobs On Indeed Aren’t Showing Up On Google
A former Indeed executive reached out to me last week regarding Google’s recent dive into Indeed’s waters and the launching of Google for Jobs. He requested anonymity, but his message went like this: Hey Joel, Read this article yesterday and was…
LinkedIn Is Your Billboard and Your Industry Window
“Linked In is my favorite site right now… It’s an incredible push to my business….the best professional articles too…” I saw this note on Facebook the other day. It is from a young lady that I am very proud of….
In a Candidate-Driven Market, Candidate Experience Matters
The monthly unemployment rate has been trending down for years and is now at a 16 year low. This trend is especially good for jobseekers, even as it makes hiring for employers more competitive than ever. The job market has…
Social Responsibility Can Be Your Secret Recruiting Weapon
Since 2015, millennials have made up the largest generation in the U.S. workforce. With the next class of millennials just graduating college, many organizations are looking to leverage every opportunity to secure top talent, and human resources professionals must be…
Read This Before You Buy a Recruitment Marketing Platform
“Over 70% of companies are planning to invest in solutions with recruitment marketing capabilities over the next 12 months.” This is one of the opening observations in Aptitude Research’s Recruitment Marketing Index 2017, a comprehensive review of the world of…
5 Ways to Make Your Branding Effort a Success
Why does your employer brand matter? If that’s a serious question, and you want to dig into the subject, read just a few of the TLNT articles on the topic. You’ll find them here. But here’s one short answer from…
Google Announces New Jobs Search, Google For Jobs
Update: Last night, Indeed, the world’s most trafficked job board, issued the following statement from company President Chris Hyams.: “We are happy to see that 13 years after Indeed launched, Google has woken up to the fact that searching for…
Here’s What We Know (and Don’t Know) About Google’s New Job Search
Indeed’s tagline used to be “One search. All jobs.” Looks like Google took offense. Long rumored to be getting back into the job search game, we got our first visual confirmation of that a few weeks ago, when Google Hire first…
HR Roundtable: What Keeps HR and Marketing Apart?
This month’s Roundtable (in Cincinnati) took the chance to cross business lines and discuss the relationship, or lack of one, between HR and marketing. It was time to start having more of these discussions of HR within a business context,…
What Stories Are Your Customers Telling About Your Values?
Etihad Airways turns plane around for elderly couple to meet their dying grandchild That headline signaled as much about the core values of the organization as it did about the story. It was a small article not picked up across…