With “tons of ways” for candidates (and employees and everyone else) to go online “and talk crap about you all day, every day,” how do you combat that? You “clapback,” says Sarah Morgan. What’s a clapback? “A clapback,” explains Morgan,…
Advertising & Marketing
Stop Telling Us the End of Your Story First
I’ve just put a bow on my busiest season, the late spring and summer months when I work with companies to put together the best possible submissions for next year’s Fortune 100 Best Companies to Work For list. In other words, I…
Tell Your Candidates Why They Shouldn’t Take Your Job
Your recruiters are going to cringe if you show them them this video. It comes from a DisruptHR presentation in Indianapolis this past spring, and disruptive is an understatement. Seriously, what recruiter would ever tell a hot prospect, “We kind…
Turbocharge Your Recruiting With These Digital Marketing Techniques
It goes without saying that the digital age has significantly impacted all traditional business departments. Yet for some reason, certain departments seem to be better at adjusting to and adopting new technologies. My field of digital marketing is usually among…
The War For Talent Is a War For Attention. Here’s How to Get It
The war for talent may be misnamed. It’s really a fight for attention, says Katrina Collier, a social recruiting trainer at The Searchologist. Once upon a time, when placing an ad in the newspaper employment classifieds was how employers sourced,…
Sell Your Culture, Not Your Perks
Can we blame people for judging companies on their culture? We all spend such a high proportion of our lives at the office nowadays it’s unsurprising that we care about our working environment. Most conversations on culture inevitably end up…
Are You Marketing the Wrong Recruiting Message?
“Mr. Ron, my problem is that I do not understand how my offer does not cause people to want to work for my agency.” My follow up question was, “What is your offer? He boldly said, “We offer you the…
Glassdoor Acquisition Is Another Step in Making Recruit Holdings a Global Employment Leader
Glassdoor, the employer reviews and jobs listing site, is being bought by Recruit Holdings, parent company of the international job board Indeed. The $1.2 billion sale was announced last night. Glassdoor will continue to operate “as a distinct and separate…
Four Ways to Turbocharge Your ATS Implementation
These days talent attraction (TA) departments are investing more and more in great technology. Rightfully so, TA teams around the world are hoping for an optimized process that builds team capacity and removes bottlenecks. But is a shiny new applicant…
4 Steps to Recruiting With Purpose
Every business enters the battle for top talent, whether you are fighting to recruit recent grads or top senior management. It’s not easy for anyone when trends are showing widespread talent and skill shortages across generations and around the globe….
The Benefits and Challenges of Using Recruiting Chatbots
Automation has completely transformed the face of recruitment. The advent of artificial intelligence is changing the process of hiring candidates. Today’s recruiting software has simplified some of the most time-consuming aspects of talent acquisition, and increasingly is incorporating analytics that…
Hiring Whys You Need to Be Able to Answer
Note: As you begin your week, here are some tips from the Humetrics blog to help you recruit and hire more effectively, and some questions to ask yourself so when you hear them from a strong prospect you’ll be ready with…
What You Need to Do to Build Your Own Brand
As the job market continues to take off in 2018, now is the perfect time to build your personal brand. Differentiating yourself in your career and job search matters. Yet, I see LinkedIn profiles that read like generic resumes, or…
Here’s a Recipe for Creating a Successful Employment Video
What your employees think, feel and say about your company can have great impact on your overall consumer brand, marketing efforts and profitability. What they share about your culture and career opportunities can significantly increase the likelihood of you achieving…
5 Warning Signs Your Hiring Process Isn’t Ready to Fuel Company Growth
You’re excited for the New Year. The first quarter plans involve ambitious goals for company growth. Of course, the best way to fuel that growth is with a great hiring process. But you might not actually be ready for growth…
6 Simple, Low-Cost Ideas to Get Your Company Started In Philanthropy
I believe in the idea that giving back starts with just one thought, one person, one act of kindness. I’ve made this concept a part of my personal life, and it only made sense to make it a part of…
How to Tell the Story of Your Brand
If you’ve heard it once, you’ve heard it a hundred times: Your employer brand is key to your recruiting success. Countless articles have been written on the subject, many of them posted right here on TLNT.com. But for anyone not…
Move Over Retention, It’s All About Attraction Now
Retention is a key metric for most companies. Particularly when it comes to retaining the top performing people, tracking turnover can uncover problems as well as identify successful practices and managers. But for how much longer will retention be a…
HR & Marketing Need to Ride Together
You’ve heard the talk about how HR should be more like the marketing department; think more like marketing; and, work more with marketing. Are you walking that talk yet? Need a pep talk to get going? A reminder why you…
After A Seat At the Table, Get HR Featured In the Annual Report
Many in HR leadership focus on “getting a seat at the table.” However, if you want everyone to see and acknowledge your accomplishments, HR leaders need to go a step further and also be prominently featured in the annual report….