Not long ago, companies viewed videos as optional tools to achieve communication objectives. They were a luxury reserved mainly for marketing departments with huge budgets. Meanwhile, learning and development departments had only canned, off-the-shelf videos to draw from. And because…
Advertising & Marketing
What Your Employees Post Online Should Be a Warning
Yet again, here’s another situation in which off-the-clock social media posts impact the workplace. I read this opinion, in which the plaintiff, a former janitor at a car dealership, claimed that his race motivated the general manager to demote him. The…
HR Roundtable: Engaging With Social Media Is a Must
When folks gathered for the October (Cincinnati) Roundtable there was a palpable buzz because the topic was something that seems to surround every facet of our daily lives both personally and professionally — Social Media. People are either using social…
HR 101: Losing the War For Talent? Try This Strategy
We’re living a whole new world. One where there is more accessibility and awareness than we’ve ever seen before. And while this may seem to be positive (and in many cases it is), this increase of information isn’t always good….
When the Trolls Come After You Online, Clapback
With “tons of ways” for candidates (and employees and everyone else) to go online “and talk crap about you all day, every day,” how do you combat that? You “clapback,” says Sarah Morgan. What’s a clapback? “A clapback,” explains Morgan,…
Stop Telling Us the End of Your Story First
I’ve just put a bow on my busiest season, the late spring and summer months when I work with companies to put together the best possible submissions for next year’s Fortune 100 Best Companies to Work For list. In other words, I…
Tell Your Candidates Why They Shouldn’t Take Your Job
Your recruiters are going to cringe if you show them them this video. It comes from a DisruptHR presentation in Indianapolis this past spring, and disruptive is an understatement. Seriously, what recruiter would ever tell a hot prospect, “We kind…
Turbocharge Your Recruiting With These Digital Marketing Techniques
It goes without saying that the digital age has significantly impacted all traditional business departments. Yet for some reason, certain departments seem to be better at adjusting to and adopting new technologies. My field of digital marketing is usually among…
The War For Talent Is a War For Attention. Here’s How to Get It
The war for talent may be misnamed. It’s really a fight for attention, says Katrina Collier, a social recruiting trainer at The Searchologist. Once upon a time, when placing an ad in the newspaper employment classifieds was how employers sourced,…
Sell Your Culture, Not Your Perks
Can we blame people for judging companies on their culture? We all spend such a high proportion of our lives at the office nowadays it’s unsurprising that we care about our working environment. Most conversations on culture inevitably end up…
Are You Marketing the Wrong Recruiting Message?
“Mr. Ron, my problem is that I do not understand how my offer does not cause people to want to work for my agency.” My follow up question was, “What is your offer? He boldly said, “We offer you the…
Glassdoor Acquisition Is Another Step in Making Recruit Holdings a Global Employment Leader
Glassdoor, the employer reviews and jobs listing site, is being bought by Recruit Holdings, parent company of the international job board Indeed. The $1.2 billion sale was announced last night. Glassdoor will continue to operate “as a distinct and separate…
Four Ways to Turbocharge Your ATS Implementation
These days talent attraction (TA) departments are investing more and more in great technology. Rightfully so, TA teams around the world are hoping for an optimized process that builds team capacity and removes bottlenecks. But is a shiny new applicant…
4 Steps to Recruiting With Purpose
Every business enters the battle for top talent, whether you are fighting to recruit recent grads or top senior management. It’s not easy for anyone when trends are showing widespread talent and skill shortages across generations and around the globe….
The Benefits and Challenges of Using Recruiting Chatbots
Automation has completely transformed the face of recruitment. The advent of artificial intelligence is changing the process of hiring candidates. Today’s recruiting software has simplified some of the most time-consuming aspects of talent acquisition, and increasingly is incorporating analytics that…
Hiring Whys You Need to Be Able to Answer
Note: As you begin your week, here are some tips from the Humetrics blog to help you recruit and hire more effectively, and some questions to ask yourself so when you hear them from a strong prospect you’ll be ready with…
What You Need to Do to Build Your Own Brand
As the job market continues to take off in 2018, now is the perfect time to build your personal brand. Differentiating yourself in your career and job search matters. Yet, I see LinkedIn profiles that read like generic resumes, or…
Here’s a Recipe for Creating a Successful Employment Video
What your employees think, feel and say about your company can have great impact on your overall consumer brand, marketing efforts and profitability. What they share about your culture and career opportunities can significantly increase the likelihood of you achieving…
5 Warning Signs Your Hiring Process Isn’t Ready to Fuel Company Growth
Editor’s Note: It’s an annual tradition for TLNT to count down the most popular posts of the previous 12 months. We’re reposting each of the top 30 articles through January 2nd. This is No. 26 of the 800 articles posted…
6 Simple, Low-Cost Ideas to Get Your Company Started In Philanthropy
I believe in the idea that giving back starts with just one thought, one person, one act of kindness. I’ve made this concept a part of my personal life, and it only made sense to make it a part of…