We can’t even hire people anymore.We have so many decliners of our offers. Our Glassdoor ratings are abysmal. They do not seem to understand how drastic … Read more
What is Brand Gravity, Why You Need It and How to Get It
You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on … Read more
How to Find the Right Agency to Build Your Brand
When it comes to expanding the capabilities of your business, agencies can play a critical role. As HR professionals, we understand that it’s not enough … Read more
Time For You to Start Snap Recruiting
A few years ago, it was only really savvy recruiters who thought to use SnapchatSnapchat to attract new applicants. As an opening gambit, businesses … Read more
HR 101: A Brief Guide to Developing a Recruitment Content Strategy
For many recruiters, digital content is nothing more than a vehicle for SEO. And for some, “strategy” means simply dumping keywords into … Read more
Effective Training Programs Are Marketed
In today’s workplace, employees expect support to perform their duties and the opportunity to progress in their role. Training programs highlight the … Read more
Go On the Offensive to Win the War For Talent
A growing number of companies face a harsh reality as they head into 2019: talent acquisition is under siege. Record low unemployment rates are enough to … Read more
HR Departments Everywhere Are Embracing Video. Are You?
Not long ago, companies viewed videos as optional tools to achieve communication objectives. They were a luxury reserved mainly for marketing departments … Read more
Stop Telling Us the End of Your Story First
I’ve just put a bow on my busiest season, the late spring and summer months when I work with companies to put together the best possible submissions for … Read more
Turbocharge Your Recruiting With These Digital Marketing Techniques
It goes without saying that the digital age has significantly impacted all traditional business departments. Yet for some reason, certain departments seem … Read more
The War For Talent Is a War For Attention. Here’s How to Get It
The war for talent may be misnamed. It’s really a fight for attention, says Katrina Collier, a social recruiting trainer at The Searchologist. Once … Read more
Are You Marketing the Wrong Recruiting Message?
“Mr. Ron, my problem is that I do not understand how my offer does not cause people to want to work for my agency.” My follow up question was, “What is … Read more
Glassdoor Acquisition Is Another Step in Making Recruit Holdings a Global Employment Leader
Glassdoor, the employer reviews and jobs listing site, is being bought by Recruit Holdings, parent company of the international job board Indeed. The $1.2 … Read more
Here’s a Recipe for Creating a Successful Employment Video
What your employees think, feel and say about your company can have great impact on your overall consumer brand, marketing efforts and profitability. What … Read more
HR & Marketing Need to Ride Together
You’ve heard the talk about how HR should be more like the marketing department; think more like marketing; and, work more with marketing. Are you … Read more
ZipRecruiter Gains Major Newspaper Network at Monster’s Expense
Career site Monster is facing the defection of one of its largest, remaining North American newspaper publishers next month when Gatehouse Media switches … Read more
If You’re Not Using Social Media to Build Your Gen Z Brand, You’re Missing Out
The proliferation of internet capable devices, global internet access and social media has been creating a virtual space that is still relatively untapped … Read more
How to Sell the Need For Employer Branding
You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board … Read more
It’s Time For HR to Start Marketing Itself
When most of us think of marketing, we think of promoting a business: brand creation, strategic positioning, social media, advertising, pricing, etc. … Read more
Your Jobs On Indeed Aren’t Showing Up On Google
A former Indeed executive reached out to me last week regarding Google’s recent dive into Indeed’s waters and the launching of Google for Jobs. … Read more