Branding

How to Tell the Story of Your Brand

If you’ve heard it once, you’ve heard it a hundred times: Your employer brand is key to your recruiting success. Countless articles have been written on the subject, many of them posted right here on TLNT.com. But for anyone not…

HR & Marketing Need to Ride Together

You’ve heard the talk about how HR should be more like the marketing department; think more like marketing; and, work more with marketing. Are you walking that talk yet? Need a pep talk to get going? A reminder why you…

Is Your Unlimited PTO For Real?

I’m part of the 2 percent. I work for the tiny fraction of U.S. companies that offer unlimited paid time off (PTO). That’s right, I get to watch The Price Is Right live as much as I want! Or something like that. Are you…

It’s Time For HR to Start Marketing Itself

When most of us think of marketing, we think of promoting a business: brand creation, strategic positioning, social media, advertising, pricing, etc. Almost every business makes a strong investment in these practices; and few (if not none) could exist without…