These days talent attraction (TA) departments are investing more and more in great technology. Rightfully so, TA teams around the world are hoping for an optimized process that builds team capacity and removes bottlenecks. But is a shiny new applicant…
Branding
4 Steps to Recruiting With Purpose
Every business enters the battle for top talent, whether you are fighting to recruit recent grads or top senior management. It’s not easy for anyone when trends are showing widespread talent and skill shortages across generations and around the globe….
What You Need to Do to Build Your Own Brand
As the job market continues to take off in 2018, now is the perfect time to build your personal brand. Differentiating yourself in your career and job search matters. Yet, I see LinkedIn profiles that read like generic resumes, or…
Here’s a Recipe for Creating a Successful Employment Video
What your employees think, feel and say about your company can have great impact on your overall consumer brand, marketing efforts and profitability. What they share about your culture and career opportunities can significantly increase the likelihood of you achieving…
5 Warning Signs Your Hiring Process Isn’t Ready to Fuel Company Growth
You’re excited for the New Year. The first quarter plans involve ambitious goals for company growth. Of course, the best way to fuel that growth is with a great hiring process. But you might not actually be ready for growth…
6 Simple, Low-Cost Ideas to Get Your Company Started In Philanthropy
I believe in the idea that giving back starts with just one thought, one person, one act of kindness. I’ve made this concept a part of my personal life, and it only made sense to make it a part of…
How to Tell the Story of Your Brand
If you’ve heard it once, you’ve heard it a hundred times: Your employer brand is key to your recruiting success. Countless articles have been written on the subject, many of them posted right here on TLNT.com. But for anyone not…
Move Over Retention, It’s All About Attraction Now
Retention is a key metric for most companies. Particularly when it comes to retaining the top performing people, tracking turnover can uncover problems as well as identify successful practices and managers. But for how much longer will retention be a…
HR & Marketing Need to Ride Together
You’ve heard the talk about how HR should be more like the marketing department; think more like marketing; and, work more with marketing. Are you walking that talk yet? Need a pep talk to get going? A reminder why you…
After A Seat At the Table, Get HR Featured In the Annual Report
Many in HR leadership focus on “getting a seat at the table.” However, if you want everyone to see and acknowledge your accomplishments, HR leaders need to go a step further and also be prominently featured in the annual report….
Why Building Your Brand Should Be the First Thing You Do
Why is it important for HR people to have a strong personal brand? For the same reason we’re told every time we board a plane to put our own oxygen mask on first, before we help anyone else. That’s the…
Is Your Unlimited PTO For Real?
I’m part of the 2 percent. I work for the tiny fraction of U.S. companies that offer unlimited paid time off (PTO). That’s right, I get to watch The Price Is Right live as much as I want! Or something like that. Are you…
Recognition Can Help You Win (and Keep Winning) the Talent War
The battle for talent is as fierce as it has been in nearly a decade, prompting business leaders to reexamine people strategies and practices in order to be competitive. It’s also underscoring the importance of employee recognition – and for…
What Will You Do When One of Your Employees Is Outed Online For Their Activism?
It should be no secret to anyone that political activity and tensions are currently high in the US. And by now, everyone in HR has heard about the Top Dog restaurant employee who resigned as a result of his participation…
Why Do Your Employees Work For You?
Just as the customer has expectations around a firm’s brand, so does an employee. While the Customer Value Proposition defines the value of a firm’s products or services to the consumer, the Employee Value Proposition (EVP) is the value —…
If You’re Not Using Social Media to Build Your Gen Z Brand, You’re Missing Out
The proliferation of internet capable devices, global internet access and social media has been creating a virtual space that is still relatively untapped by HR. According to a 2016 Pew Research study only 13% of Americans do not use the…
How to Sell the Need For Employer Branding
You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it’s difficult to know where to start. The overall goal is to prove the…
Social Media Can Make the Candidate Experience Great
How do you define “candidate experience?” HR influencers who have discussed the candidate experience share similar views. In a 2013 blog post for the Huffington Post, Rayanne Thorn described candidate experience as, “What a job seeker/applicant/candidate goes through during the hiring…
Generation Z Is Coming. Will You Be Ready?
Recently at the SHRM conference, I had the pleasure of meeting Heather Bussing’s son, Holden. As we all laughed and joked with this young man, we mentioned he was Gen Z, to which he replied: Has anyone even defined Gen…
It’s Time For HR to Start Marketing Itself
When most of us think of marketing, we think of promoting a business: brand creation, strategic positioning, social media, advertising, pricing, etc. Almost every business makes a strong investment in these practices; and few (if not none) could exist without…