Branding

It’s Time For HR to Start Marketing Itself

When most of us think of marketing, we think of promoting a business: brand creation, strategic positioning, social media, advertising, pricing, etc. Almost every business makes a strong investment in these practices; and few (if not none) could exist without…

How to Become An Employer of Choice This Year

Being an employer of choice means top applicants are eager to work for you, competitors envy your employees, and your most talented workers stay with your company for years and years. Given the competitive job market, combined with the new-normal…