You’ve heard the talk about how HR should be more like the marketing department; think more like marketing; and, work more with marketing. Are you … Read more
Use Political Savvy to Get the Promotion You Deserve
Mention “corporate politics” and most employees cringe. Many of us believe it’s best to avoid this sometimes dark underbelly of the business world, so we … Read more
If You’re Not Using Social Media to Build Your Gen Z Brand, You’re Missing Out
The proliferation of internet capable devices, global internet access and social media has been creating a virtual space that is still relatively untapped … Read more
LinkedIn Is Your Billboard and Your Industry Window
“Linked In is my favorite site right now… It’s an incredible push to my business….the best professional articles too…” I saw this note on … Read more
HR Roundtable: What Keeps HR and Marketing Apart?
This month’s Roundtable (in Cincinnati) took the chance to cross business lines and discuss the relationship, or lack of one, between HR and marketing. It … Read more
TA Grades: Only 4% of Fortune 500 Get An A
A recent SmashFly publication, the SmashFly Recruitment Marketing Report Card for the 2016 Fortune 500, came across my desk a while back. If you’re … Read more
Turn to Your Employees For Your Talent Marketing Program
Big ideas like “crowdsourcing,” “analytics,” and “transparency” start out as exciting, but nebulous concepts. Wait a few years and they go from being … Read more
Onboarding: Engage, Retain, Succeed
The first few weeks on the job are critical for new-hire retention. It is in these crucial few weeks that a new employee is assessing whether they have … Read more
Why Your eNPS Makes A Difference
Net Promoter Score or NPS was developed as a means to measure customer loyalty more quickly and accurately. But HR can use it to measure the same things … Read more
Hiring Wisdom: Are You Paying a Penalty For Your Employer Brand?
If your organization doesn’t have a well-known, positive “employer brand” (if it is not known as a great place to work) you undoubtedly are paying a … Read more
Selling Your Employer Brand: The Power You Find in Stories and Sound Bites
Does your organization have a set of stories and sound bites that your recruiters and hiring managers share with potential candidates, stories that say: … Read more
Another Key for HR: Partnering with Marketing to Build a Better Employer Brand
Recruiting top-tier talent is crucial for any organization wanting to achieve and sustain success, and hiring the right people is essential to building a … Read more
Gullible Millennials Will Trust Whatever You Tell Them About Your Organization
I’m a huge fan of Malcolm Gladwell, and he recently said some things to say at a data analytics conference in Seattle. Gladwell had a number of points, but … Read more
Corporate Power: It Has Shifted to Your Customers AND Employees
“We challenge you to find a consumer mobile offer available in the UAE that is better than the offers you can get with Etisalat,” read the company’s … Read more
Did Tom Brady Lie? He Really Just Did What Great Leaders Do
You know what none of the great leadership speakers, gurus, TEDx speakers, etc., will tell you about leadership? Sometimes in leadership, even the best, … Read more
Here’s Why Employees Are Your Best Brand Ambassadors
Successful corporate branding is all about “promise makers” and “promise keepers.” Your brand represents how people perceive your … Read more
Sometimes, the Very Best Places to Work Aren’t Really Places at All
There’s a new trend in Silicon Valley. Famous tech brands are building enormous headquarters designed by famous architects. They’re using the greenest, … Read more
Controlling Employer Branding: It May Lead to an HR-CEO Showdown
In a recent report by Universum, a tactical view of how organizations are attracting talent and combating problems is given with some fresh insight. The … Read more
How to Build a Better Employer Brand (Like Top Employers Do)
The job market is changing, and job seekers are taking advantage of an improving market. According to a Jobvite survey conducted in November 2014, job … Read more
Hiring Wisdom: Do You Know What Your Employment Brand Is?
Every company, no matter how large or small, has an employment brand. In most cases, that brand is created by the general public’s perception of the … Read more