Job Descriptions

Hire For a Mission, Not a Job

“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honor and recognition in the event of success.” Legend has it that Sir Ernest Shackleton used the copy above in an ad to recruit his…

Is Credential Creep Strangling Your Hiring?

Every organization wants to hire top performers on a consistent basis. Unfortunately, this doesn’t happen very often. In fact, in most cases, organizations fail miserably. One reason for this rate of failure is “credential creep“: the act of raising minimum…

Make Your Next Job Ad a Game

You can create a job ad in many different media. Traditional job advertisements were text. An alternative approach is to lead with an image (there is a whole world of job advertising via Instagram). Then there’s video (companies like Sparc…