Hiring Wisdom: Are You Paying a Penalty For Your Employer Brand?

If your organization doesn’t have a well-known, positive “employer brand” (if it is not known as a great place to work) you undoubtedly are paying a penalty.

It’s true: Employers with great reputations can both spend less on employee recruiting and pay less than top dollar to hire the best.

If your employee brand is not positive — why? And, what are you going to do about it?

If your employee brand is positive, but not widely-known, start blowing your own horn. Ask your best people why they hired on and why they stay and use those selling points to recruit more top talent.

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You don’t need to be an impressive place to win the best employees. You just have to care — and, give employees just what they value most.

This was originally published on Mel Kleiman’s Humetrics blog.

Mel Kleiman, CSP, is an internationally-known authority on recruiting, selecting, and hiring hourly employees. He has been the president of Humetrics since 1976 and has over 30 years of practical experience, research, consulting and professional speaking work to his credit. Contact him at mkleiman@humetrics.com.

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