If your organization doesn’t have a well-known, positive “employer brand” (if it is not known as a great place to work) you undoubtedly are paying a penalty.
It’s true: Employers with great reputations can both spend less on employee recruiting and pay less than top dollar to hire the best.
If your employee brand is not positive — why? And, what are you going to do about it?
If your employee brand is positive, but not widely-known, start blowing your own horn. Ask your best people why they hired on and why they stay and use those selling points to recruit more top talent.
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You don’t need to be an impressive place to win the best employees. You just have to care — and, give employees just what they value most.
This was originally published on Mel Kleiman’s Humetrics blog.