There’s an old maxim good writers live by: “Show, don’t tell.” Why? Because a story enriched with texture and detail, is far more memorable than a dry recitation of facts.
In the internet age, more and more of that showing is done by video. It won’t be much longer before video will be the driver of internet traffic.
Which leads to this declaration: “Your Jobs Are Dynamic. Your Job Postings Are Lame.” That’s what Elena Valentine called her Chicago DisruptHR plea to slay Lame, the job post monster. With bullet points and scary job descriptors, “He turns your people and your stories into a truly uninspiring black of boring.”
Fight back with pictures, with people. “Turn your job post into a job story,” she pleads. It’s not just that a video is more interesting. No, says Valentine, CEO & co-founder of Skill Scout. There’s science behind it, she explains; 80% of the brain’s processing power is given over to visual; people recall 65% of what they hear and see.
Show off your people; have them tell their story, she says. When you put these stories together it shows what your culture is; “what makes you unique.”
Valentine doesn’t promise that doing this is easy. “So my HR Bravehearts, this is an uphill battle because you have Lame whispering in your ear how easy it would be to grab last year’s job post.”
But, as you’ll discover in what possibly may be the most energetic 5 minute exhortation to kill off those dull, uninspiring job postings, the rewards will be flocking of candidates, excited to work for you.
Article Continues Below
Note: In partnership with DisruptHR, TLNT presents some of the best Disrupt presentations from events across North America and now the world. Disrupt talks are modeled on the TEDx concept: Short, to the point talks on all things HR — talent, culture and technology.