Seven years ago a job site for female millennials launched. It was called The Daily Muse. Fast forward to now – there was a name change (The Muse), an injection of $30 million, massive growth, and voila! The site now…
employer branding
When the Trolls Come After You Online, Clapback
With “tons of ways” for candidates (and employees and everyone else) to go online “and talk crap about you all day, every day,” how do you combat that? You “clapback,” says Sarah Morgan. What’s a clapback? “A clapback,” explains Morgan,…
Do You Know the Real Reasons Your Employees are Quitting?
Note: This article is part of an occasional series dedicated to exploring the contribution of human capital assets (people!) to the valuation of a business. Welcome to The New ROI: Return on Individuals. Previous articles in the series can be found here. ∼∼∼∼∼ 60% of the U.S workforce…
Four Ways to Turbocharge Your ATS Implementation
These days talent attraction (TA) departments are investing more and more in great technology. Rightfully so, TA teams around the world are hoping for an optimized process that builds team capacity and removes bottlenecks. But is a shiny new applicant…
Here’s a Recipe for Creating a Successful Employment Video
What your employees think, feel and say about your company can have great impact on your overall consumer brand, marketing efforts and profitability. What they share about your culture and career opportunities can significantly increase the likelihood of you achieving…
5 Warning Signs Your Hiring Process Isn’t Ready to Fuel Company Growth
You’re excited for the New Year. The first quarter plans involve ambitious goals for company growth. Of course, the best way to fuel that growth is with a great hiring process. But you might not actually be ready for growth…
Why Do Your Employees Work For You?
Just as the customer has expectations around a firm’s brand, so does an employee. While the Customer Value Proposition defines the value of a firm’s products or services to the consumer, the Employee Value Proposition (EVP) is the value —…
If You’re Not Using Social Media to Build Your Gen Z Brand, You’re Missing Out
The proliferation of internet capable devices, global internet access and social media has been creating a virtual space that is still relatively untapped by HR. According to a 2016 Pew Research study only 13% of Americans do not use the…
How to Sell the Need For Employer Branding
You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it’s difficult to know where to start. The overall goal is to prove the…