What do you say if a job applicant asks you this?
“What makes this company a great place to work? What outside evidence (rankings/awards) do you have to prove this is a great place to work? What is the company going to do in the next year to make it better?”
This question may seem out of the ordinary, but it really isn’t. Top candidates will ask this question in different ways.
It is up to the hiring personnel in your organization to communicate to the applicant what separates your company from others they may be considering. This is also a strategy question in that the applicant wants to know what direction your company is headed in employee relations.
Given that they work hard for the company, how hard will the company work to keep them?
This was originally published on Mel Kleiman’s Humetrics blog.