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Jul 2, 2014

We’re at a turning point with mobile technology.

For many users, tablets and smartphones are no longer a convenience or entertainment tool, but a necessary part of their working lives. A recent survey by Aruba NetworksAre You Ready For #GenMobile? — identifies these users as “Generation Mobile.”

The research, conducted to take stock of mobility’s increasing prominence in people’s working lives, examines survey responses from over 5,000 members of the public across the USA, UK, France, Spain, Germany, Sweden, South Africa, Saudi Arabia and UAE.

“Gen Mobile” spans ALL age groups

Several characteristics define “generation mobile,” including believing in working anytime and anywhere, and in a more connected world (from cars to clothing). And while 18-35 year olds DO account for the highest mobile users, generation mobile spans all age groups.

Aruba Network’s research found that 86 percent of respondents owned at least two connected devices (devices with the ability to connect to the Internet). Non-traditional working hours and the option of flex-time were also identified as highly important values to generation mobile people.

It should be noted though, that while the ability to hop on Wi-Fi and access work related materials during non-traditional work hours appeal to Gen Mobile, this value is not driven by laziness (45 percent of respondents report that they work most efficiently before 9 am and after 6 pm). Additionally, over half of those surveyed said they’d prefer to work from home or remotely two to three days a week than receive a 10 percent higher salary.

This indicates that instituting flexible scheduling could not only increase productivity for employees and create a happier culture, but could be an opportunity for companies to create cost savings. Across the globe we see this move towards flexible work arrangements being reflected, with working out of office on the rise, and 37 percent of respondents expecting this trend to continue (with just 4.5 percent foreseeing a decrease).


Mobile plays a huge role in people’s lives

How vital is your mobility? Some 64 percent of respondents report that their mobile devices make them more productive at work, and 63 percent think their mobile devices help them manage their lives better.

Looking just at hours spent, mobile devices play a huge role in people’s daily lives: one-third of us spend over one-third of our day on these devices, and while people still value “disconnected” time (63 percent), such devices are obviously valuable to us. I’d wager you’ve felt the sting of forgetting one of these devices before.

So, why, as an organization, is it important to recognize the expectations and values of this Generation Mobile group?

Despite the fact that this group is only likely to get bigger as we continue along in this uber-connected world, as I’ve discussed in other posts, understanding the values and motivators of your employees – and conveying that you value these, too — is a huge part of building a great place to work.

Employers should know that 28.9 percent (over a quarter of those surveyed in Aruba Network’s research), feel it is their company’s responsibility to provide them with a smartphone or a tablet. Furthermore, 29.2 percent report that though they would rather buy their own, they see these devices as a workplace necessity.

It’s also important to note that the overwhelming majority of respondents want Wi-Fi over wired connectivity. This raises, though, an important concern for employers: Organizations should make sure networks are secure and that the correct security measures are in place for employees storing company information on mobile devices.

A state of mind, not a function of age

How #GenMobile is your workforce?

In the quest to retain talent, do you account for these kinds of expectations? Have you spent any time thinking about how important mobile devices are to you and those around you – a little? a lot? And have you used this insight to avoid the assumption that mobile devices and the high mobility they provide are only valued by younger, Millennial employees?

As it turns out, #GenMobile is a state of mind, not a function of age.

This originally appeared on China Gorman’s blog at