David Creelman – TLNT

David Creelman

David Creelman is CEO of Creelman Research. Based mainly in Toronto and partly in Kuala Lumpur, he’s best known for his research on the latest issues in human resources.

He works with think tanks such as Talent Tech Labs (New York), Works Institute (Tokyo), Workforce Institute (Boston) and CRF (London). He’s collaborated with leading academics such as Henry Mintzberg (leadership development), Ed Lawler (“Built to Change”) and John Boudreau (future of work).

His books include The CMO of People: Manage employees like customers with an immersive predictable experience that drives productivity and performance with GrandRound’s CHRO Peter Navin; and Lead the Work: Navigating a world beyond employment with John Boudreau (USC) and Ravin Jesuthasan (Willis Towers Watson).

You can connect to Mr. Creelman on LinkedIn

Before and after Dashboards

David CreelmanFebruary 27, 2023February 27, 2023

If truth be told, dashboards were one of the first big successes and then, the first big failures, of people analytics. They were a success in that they … Read more

Collaboration analytics tell you the here and now

David Creelman and Sunil MehariaJanuary 10, 2023December 1, 2022

If there’s one thing most managers will agree on, it’s the fact that they are not typically interested in analytics around things that happened in the … Read more

How to grab people’s attention with HR analytics

David CreelmanDecember 8, 2022November 7, 2022

Being an analytics professional carries with it several occupational hazards. I tend to find that one of the main ones is the experience analysts have of … Read more

Are you ready for the composable architecture switchover?

David CreelmanNovember 22, 2022October 21, 2022

If you’ve been involved with HR tech over the years, you’ll know that this space has seen significant changes in what’s known as its fundamental … Read more

Why remote worker productivity is more about indicators than measurements

David CreelmanNovember 10, 2022October 12, 2022

Are remote teams productive? Since the mass adoption of working from home [some 35% of Americans now say they have the opportunity to work remotely five … Read more

In people analytics, telling stories should be the easy bit

David CreelmanOctober 17, 2022September 21, 2022

We are often told that people analytics professionals are not good at telling stories. This is entirely understandable on one level, because – let’s face … Read more

New labor-planning tech doesn’t just solve budgeting: it reveals the need to keep up with technology

David CreelmanOctober 5, 2022September 6, 2022

Most people I meet like the idea of doing exciting innovative projects. But most of the time these very same people are simply bogged down just doing the … Read more

The burden of data management

David CreelmanAugust 30, 2022August 5, 2022

A few years ago, when I spoke to a group of people analytics leaders, much of the conversation was usually about their ambitions – namely to deploy … Read more

New HR technology you need to know about

David CreelmanAugust 8, 2022August 5, 2022

Collision 2022 – described by the Financial Times as the “world’s largest tech conference” – was a recent highlight for me. Attended by more than … Read more

What’s after analytics? EBM!

David CreelmanAugust 1, 2022June 29, 2022

It’s probably fair to say that people analytics has finished its hype cycle. Most analytics practitioners have their feet firmly on the ground and are busy … Read more

How the media misleads you about analytics

David CreelmanJuly 21, 2022June 21, 2022

Take it from me. If you read a typical article about people analytics you will inevitably find a plethora of phrases like: Vast amounts of employee data … Read more

Did you over-promise on technology?

David CreelmanJuly 20, 2022July 6, 2022

If you are a true believer in the value of HR technology, then you probably spend time telling stakeholders about all the benefits it can bring. When you … Read more

Conversational intelligence – is this the future for AI in HR?

David CreelmanJune 28, 2022May 24, 2022

It probably goes without saying that two of the most important capabilities of artificial intelligence (AI) is its ability to exactly reproduce a … Read more

Interview guide platforms – giving you the data you know you need

David CreelmanJune 13, 2022May 17, 2022

If you had to pick just one step in talent acquisition as the most important one of all, which step would you choose? I’d choose the interview. Not only is … Read more

The three analytics traps

David CreelmanJune 6, 2022May 10, 2022

An inconvenient truth is the fact that organizational dynamics can work against effective people analytics by rewarding non-productive projects. Let’s look … Read more

Creating your own HR tech roadmap

David CreelmanMay 25, 2022April 28, 2022

I often tell HR professionals that they need to adopt more technology. I also often tell them that since they probably won’t get the funding they need … Read more

HR analytics needs organizational awareness too

David CreelmanMay 2, 2022April 28, 2022

There’s an important management competency that is often overlooked, but is actually extremely important. It’s called organizational awareness. In a … Read more

What is employee experience technology?

David CreelmanMarch 22, 2022March 23, 2022

Many HR professionals have rightly become interested in the idea of enhancing the employee experience. And why not? Data shows those who perceive their … Read more

Analytics Insights: Why being evidence-based is so hard

David CreelmanMarch 10, 2022March 10, 2022

Few of us could disagree with the fact that life would be much better if we adopted more of an evidence-based approach to our decision-making. The trouble … Read more

The power of the back of an envelope

David CreelmanFebruary 22, 2022February 14, 2022

Let’s face it; HR analytics can sometimes seem like a dark science, requiring lots of data know-how and lots (and lots) of algorithms. But one notable … Read more