Gustavo Razzetti

Gustavo Razzetti is the CEO of Liberationist, a change leadership consultancy that helps organizations become more innovative. His human-centered approach liberates the 'change gene' within every team.

Razzetti has over 20 years of experience transforming human behavior at the intersection of Neuroscience, Design Thinking, Mindfulness, and Creativity.

Gustavo is the author of "Stretch for Change," "Stretch Your Mind," and "Stretch Your Team.” He is also a regular speaker and has facilitated hundreds of change workshops in the US, Europe, and Latin America.

In his capacity advising CEOs and teams of everything from start-ups to Fortune 500 companies, Razzetti has consulted companies in almost every business category including Verizon, P&G, 20th Century Fox, Coca-Cola, General Motors, Allstate, Walgreens and McDonald’s, among others. He was previously EVP at Leo Burnett Chicago. Prior to that, he worked as CEO of Euro RSCG in New York, Argentina, and Puerto Rico.

Gustavo has authored hundreds of articles on innovation, change leadership and personal transformation. He has participated in the—by invitation only—Innovation Leadership Program at Stanford University.

Now living in Chicago, Razzetti is married with two sons.

Encourage the Quiet to Give Voice to the Sounds of Silence

Are you an introvert or an extrovert? That’s a tricky question. I have a hard time answering it myself. That’s the problem of binary questions — you are forced to choose one or the other. Being quiet is a choice…

Hire For a Mission, Not a Job

“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honor and recognition in the event of success.” Legend has it that Sir Ernest Shackleton used the copy above in an ad to recruit his…

The 21st Century Way to Getting Your People to Do Great Work

Leading is like parenting — everybody thinks they do a much better job than they actually do. There’s a definite gap between how most executives assess themselves and how their direct reports do. Leaders and their teams seem to be watching two…

Safe-to-Try: A Way of Making Tough Decisions

Stuck making a decision? You are not alone. Making decisions makes most people afraid. Even leaders fear the consequences of making the wrong call. Either because they want to protect their position or lack the courage to challenge the status-quo, leaders avoid…

With Practice and the Right Approach, Feedback Can Be a Gift

Annual performance reviews are controversial. Some people praise them in public, but most hate them in private. For starters, they are a waste of time — that’s why many companies are ditching annual reviews. Also, research shows that they make…

Why Not Let People Form Their Own Teams?

“Talent wins games, but teamwork and intelligence win championships.” — Michael Jordan Hiring the right talent is not enough to build a high-performing team. Team dynamics affect overall performance; they are like undercurrents that can carry a boat in a different direction than…

Why Teams Need to Be More Like a Jazz Band Than a Symphony

The ability to deal with uncertainty can make or break a team. Famous jazz singer Ella Fitzgerald made her biggest career mistake on a German stage back in the 60’s. That performance earned her two Grammy Awards though. Ella started singing…

For More Productive Meetings, Do a Mindset Check-In First

“Bring the mind into sharp focus and make it alert so that it can immediately intuit truth, which is everywhere. “ — Bruce Lee We live in a distracted society. Having focus is a scarce currency. No surprise distractions are taking a toll…

5 Steps to Reigniting Career Development For Today’s Workforce

Career development ain’t what it used to be. Success meant a linear climb to the top of one’s profession or employer. Though some organizations have embraced a flexible approach to career development, we are just scratching the surface. Most companies…

7 Reasons Why Your Team Can’t Work as a Team

Everyone worships teams. But, the way most companies operate, is not helping. That’s why teamwork is sometimes an illusion. What happened to the US men’s basketball team in the 2004 Olympics took everyone by surprise. The “Dream Team” was humiliated by the…

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