Last year, Costco took a controversial stand by refusing to stay open during Thanksgiving, citing the need to dispel the trend of retailers opening earlier and earlier on the busiest shopping days of the season.
Wal-Mart, for instance, is open 24/7 (except Christmas), and will ask 1 million employees to show up to work on Thanksgiving. Kmart and Macy’s are also asking employees to come in at 6 am and 6 pm respectively on Thanksgiving Day, jumping ahead of their usual midnight Black Friday opening.
Kmart will remain open for 42 hours straight afterward — yikes.
Does 6 am on Thanksgiving Day sound like a shift anyone would want? How about a 4 am swing shift?
These are the questions Costco CEO Craig Jelinek considered last year when he took the risk of closing down on the biggest shopping days of the year. But as we know, Costco did not get put out of business and arguably have the most engaged employees in the country.
Their proof of concept worked, and this year almost two dozen major retailers are joining them.
Who’s Who of who is closed
- DSW (Designer Shoe Warehouse);
- BJ’s Wholesale Club;
- Burlington Coat Factory;
- American Girl;
- Crate & Barrel;
- Jo-Ann Fabric and Craft Stores;
- T.J. Maxx;
- Pier 1 Imports;
- Sierra Trading Post;
- Barnes & Noble;
- Sam’s Club;
- Home Depot;
- Bed, Bath & Beyond;
The United States is also the only developed country that doesn’t guarantee that workers can take paid holidays, and we tend to work more than any other country in the world, which is probably how we got into this practice of keeping people apart on Thanksgiving.
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Not forcing employees to show up at 6 am for Thankgiving is not only good for engagement, it’s the decent thing to do. BJ’s Wholesale Club CEO Laura Sen said it well: “Call me old-fashioned, but I feel that it’s an easy decision to make.”
This was originally published on the Michael C. Fina blog.