Hiring Wisdom: Why You Must Make It Easy For Candidates to Apply

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Pretty much everyone who wants to work and everyone you would want to hire is now employed — especially the best of the best, the candidates you should aim for first.

But, you need to realize these are busy, working people, so, once you get their attention, you have to make it extremely easy for them to get into your hiring system or they flat out won’t bother.

They don’t have time to update resumes, complete long, online applications, or write cover letters.

A solution that is easy to implement

One simple solution is to end your recruiting ad or pitch with something like this: “Call our 24 hour job hotline for immediate consideration.”

Then buy a prepaid cell phone and record a greeting like this:

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Thanks for calling (company name). Please leave your name and number and the best days and times to return your call and our (recruiter, HR manager, president) will get back with you then. We appreciate your interest in joining our team.”

This was originally published in the March 2015 Humetrics Hiring Hints newsletter.

Mel Kleiman, CSP, is an internationally-known authority on recruiting, selecting, and hiring hourly employees. He has been the president of Humetrics since 1976 and has over 30 years of practical experience, research, consulting and professional speaking work to his credit. Contact him at mkleiman@humetrics.com.

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