The Limits of Employer Branding

Only 36% of all internal job candidates for roles would be extremely likely to refer others based on their candidate experience. Not a horrible stat. But not all that great. What makes this stat even more interesting is when you compare it to this: 29% of external candidates said they would be extremely likely to refer others based on their candidate experience.

There’s more research on candidate experience from Talent Board that is important to consider as you evaluate recruiting at your organization. In his recent article for ERE.net, which is TLNT’s sister site covering all things talent acquisition, Talent Board president Kevin Grossman writes, “Improving your employer brand may decrease your cost of hire and increase retention in the short-term, but it will not negate an ongoing poor candidate or employee experience.”

Head over to TLNT to read “Employer Branding Can’t Fix a Poor Candidate Experience.”

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Employer Branding Can’t Fix a Poor Candidate Experience

Vadim Liberman is editor TLNT and ERE.net (the devil wears TJ Maxx) — a workplace renegade advancing how we think, work, and live. He has previously worked as a strategy consultant to HR and recruiting tech companies at The Starr Conspiracy, as a talent management professional at Prudential, and as senior editor of The Conference Board Review, a magazine for business leaders. Vadim loves to talk about all things HR, talent acquisition, and Bravo TV shows. Bring it!

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